Instagram is an online mobile application that is used for sharing photos and videos. Instagram is following in the footsteps of Facebook and Twitter as well as fast become a very popular social media tool. Instagram was originally developed making sure people could apply different filters to photographs they had taken on their mobile phones and would allow your crooks to easily upload and share these photos with friends (or account followers) utilizing the Instagram application. More recently video was introduced to Instagram it can certainly uploaded, but Instagram video lessons are limited to between 3 to 15 seconds long.
Why are businesses turning to Instagram?
There much more than 300 million Instagram users overall.
Approximately 70 million photos are uploaded per working.
The account is ‘free’ to develop so there are low barriers to the road.
It can be a medium enables for easy sharing of content 24×7.
What kind success have businesses achieved using Instagram?
Businesses with regard to Levis, L’oreal and associated with others have been able wireless the tool to:
To increase awareness as well as products and services.
To increase brand exposure.
To showcase their community and pro bono work to inspire and attract leads to engage with their product, service or brand.
Run successful promotions, competitions and special gifts.
Small Business marketing success with Instagram
Instagram appears to be particularly popular with product based businesses due to its visual nature. Businesses that are product based such as clothing, jewellery, make up or even food based business have achieved success using Instagram. This is because the application allows for photos to posted and shared of people either wearing or making use of these products. For instance, a food manufacturer might post photos of someone cooking with, sharing a meal, or entertaining friends using their food products and solutions. This success is not exclusive to big brands as little business businesses have been able to leverage the ability of buy instagram likes to engage their potential buyers. For instance, Melbourne based caf The Kettle Black had over 45,800 followers in March 2016 offer achieved this through the of attractive photographs on the food and images of cafe meals that Instagram users would be attracted to, as well as using hashtags that foodies, food bloggers different Instagram users would have an interest in or search for the purpose of.
Bloggers, social websites stars and media personalities have amassed a loyal following online with hundreds and sometimes thousands consumers following their Instagram documents. This ‘influencer’ group makes sure that there are several eyeballs there ready to view your merchandise. The audience has now been made for you. The engagement has recently been formed and enjoying this acquiring your product uploaded onto their Instagram feed or featured a new blogger or popular Instagram account holder will help you to grow your audience more speedily. Therefore taking the time to identify key ‘influencers’ in your industry and in what way you can tap into this is important.
Hashtags – What are they?
How do they really be accustomed to increase business exposure?
I show that if you are interested in getting onto Instagram you take the time up front doing your Hashtag look into. Hashtags are tags you just can integrate a caption of images that you upload. To create a hashtag you really should use the # symbol at the leading of the tag after that add a keyword or several keywords without spaces after the hash expression. For example, you might post a merchandise image of pair of jeans. Your hashtags could be: #fashion #style #jeans #lovethatstyle. You may already be familiar with hashtags mainly because are also popular on Twitter exactly what you are not take auto insurance online to see some regarding how you have used them. The reason of the hashtag is to tag your photo the subject or topic category that is ‘searchable’ or ‘popular’ on Instagram.